Public relations manager and content strategist with deep experience in media relations, corporate communication and brand marketing. Proficient in strategy and execution for news releases, media interviews, contributed articles, blog posts, social media posts, white papers, webpages and emails, and experienced with clients and organizations ranging from private companies (Syniverse and Alessi Foods), to corporations (UBS and Wellcare), to ad and public relations agencies (Schifino Lee), to professional societies (Public Relations Society of America and ACES: The Society for Editing). Writer of blog on public relations writing, usage and style, Priestly Pointers.

Writing Samples

• Technology white paper: “How Managed IT Services Solve Cybersecurity and Staffing Challenges,” MGT

• Industry achievement article: “Tampa wastewater upgrade features major microtunnel project,” Civil Engineering

• Industry perspective article: “3 priorities for (really) implementing the science of reading,” District Administration

• Industry perspective article: “Two Areas for K-12 Schools to Assess for When to Work with a Managed Services Provider,” The Journal

• Industry perspective article: “Teacher shortage: 3 ways to address it this year,” District Administration

• Industry perspective article, “New Era of Cyber Attacks Requires a Multi-layered Security Strategy for Schools,” The Journal

• Industry expertise article: “3 investment steps you may want to consider before next April,” The Orlando Business Journal

• Industry expertise article: “June Is A Good Time To Consider Implementing These Four Investing Strategies,” South Florida Reporter

• Industry expertise article, “Ready for a new year? Don’t forget a financial check,” The Tampa Bay Business Journal

Media Placements

• Company update: “Exclusive: Tampa consulting firm MGT hits unicorn status after $350M investment from global money manager,” The Tampa Bay Business Journal

• Acquisition: “Tampa's MGT acquires higher-ed consulting firm, marking 13th acquisition in five years,” The Tampa Bay Business Journal

• Leadership change: “Jacksonville payroll software firm ushers in next era with new CEO,” The Jacksonville Business Journal

• Executive profile: “Trey Traviesa is finding purpose — and profits — after public service,” The Tampa Bay Business Journal

• Leadership change: “Clearwater bank appoints former SouthState exec as new president and CEO,” The Tampa Bay Business Journal

• Company update: “Tampa wealth advisers eye the private market to hedge investments,” The Tampa Bay Business Journal

Résumé

Public Relations Manager and Content Strategist

Schifino Lee Advertising + Branding

Tampa, Florida

June 2021 - Present

• Developed media relations campaigns for clients UBS, PS Logistics and the Cross-Bay Ferry

• Managed media interviews and events for clients MGT, Flagship Bank and the Cross-Bay Ferry

• Created content marketing campaigns for clients UBS and Hyde Park Capital

• Managed social media campaigns for clients Alessi Foods and Kimmins

• Wrote contributed articles for publications such as Civil Engineering and the Orlando Business Journal for clients Kimmins and UBS

• Wrote white papers and websites for clients MGT and the Steel Manufacturers Association

Content Strategist and Owner

Priestly Pointers

Tampa, Florida

April 2020 - Dec. 2021

• Managed writing and editing company to provide marketing and public relations services to clients, including research, strategy and content development

• Managed blog, Priestly Pointers, on writing, usage and style, and wrote over 50 posts addressing common areas of confusion and controversy in business writing

Writer/Content Manager

Syniverse Technologies

Tampa, Florida

July 2012 - April 2020

-- Managed writing of over 500 blog posts to spotlight company services and examine industry trends, including creating editorial calendar and integrating SEO best practices

-- Wrote over 60 contributed articles and news releases to promote company news and accomplishments, including building network of subject-matter experts

-- Supervised social media channels for audience of over 40,000 followers on LinkedIn, Facebook, and X, including writing more than 2,600 posts and developing SEO strategy

-- Created style guide for 2,000-person company to establish editorial guidelines and ensure accuracy and consistency in company content